The disclosed implementations provide a seamless mechanism for end users to discover and try out new and/or updated applications. An application store may determine alternative applications to a frequently used first application on the client device that are similar to the first application. It may provide installation packages to the client device that installs the applications in a manner that associates the alternative applications with the first application. A notice may be generated by the client device that indicates the applications have been installed and/or that the data generated by the first application has been imported into the alternative applications. A selection of a user interface element may launch one of the alternative applications. Data generated by the first application may be displayed according to the user interface of the alternative application.