A timing controller capable of adjusting luminance of a maximum gradation according to an amount of white of image data to thus enhance picture quality and reduce power consumption of a liquid crystal display device, a liquid crystal display device having the same, and a driving method thereof are provided. The timing controller includes: a gamma adjusting unit for receiving image data and a plurality of driving signals input from the outside, generating a gate control signal and a data control signal according to the plurality of driving signals, adjusting luminance according to an amount of white in the image data, and generating a corresponding gamma control signal.