Provided is an electronic equipment facilitating a search for setting items associated with items to be set. The display management circuit manages to cause the display circuit to display a first setting item connected with various settings and an advanced setting menu associated with the first setting item. The operation receiving circuit receives an operation of the first setting item or the advanced setting menu. The uncertain operation detecting circuit detects an uncertain operation of the first setting item by confirming that no setting is conducted in the advanced setting menu, and a process is returned to the first setting item. The display management circuit manages to cause the display circuit to display the first setting item and a second setting item associated with the first setting item based on a detected result of the uncertain operation of the first setting item.