A terminal status-based content receiving method and an apparatus that receives a differential content based on a change in a status of a terminal are provided. The content receiving apparatus includes a low-power short range communication unit, and a controller configured to determine a status of the terminal, to include status information of the terminal in an advertising packet so as to periodically broadcast the advertising packet through the low-power short range communication unit, and to receive content corresponding to the status of the terminal from an external device that scans the advertising packet.