A golf ball including one or more configurable materials allows the attributes of the golf ball, including physical properties and play characteristics, to be changed by selective exposure of energy from an energy source to the golf ball. The exposure to the energy from the energy source causes certain configurable materials within the golf ball to undergo a physical change in structure, thereby changing the attributes of the modified golf ball. A method of post production modification of a golf ball allows the attributes of the golf ball to be changed to meet the desired attributes of a consumer. A customization system including multiple stock golf ball sets with different configurations is used with different energy sources to produce a variety of modified golf balls having different attributes. A distribution system processes stock golf balls using post production modification processes to produce different modified golf balls to consumers.