A multimedia broadcast multicast service counting method is provided in the present invention, comprising: after receiving Multimedia Broadcast Multicast Service (MBMS) Counting Initiation information sent by a network side, a base station sending MBMS counting indication information to a User Equipment (UE) via an air interface; and the base station reporting the counting information about the MBMS to the network side according to a received MBMS counting result reported by the UE. A multimedia broadcast multicast service counting system for implementing the method is further provided in the present invention. The present invention can timely and accurately count the MBMS correspondingly, which can enable the network side to timely and accurately learn the application situation of the current MBMS and make it convenient for the network side to make relevant deployment regarding the MBMS.