An image forming apparatus includes an image bearer, an image forming device, a transfer member, and a contact-and-separation device. The contact-and-separation device starts a contact operation to move the transfer member to contact the image bearer according to an entry of a recording medium into a transfer nip. The thinner the recording medium, the faster a contacting speed at which the transfer member moves to contact the image bearer. The thicker the recording medium, the slower the contacting speed.