Methods, systems, and computer program products for cloud-based adaptive configuration and control of a network device include, detecting an access by a user through the network device to a cloud-based service; and responsive to the detected access, configuring the network device to be controlled by the user via a cloud-based configuration controller. Further implementations include, receiving a configuration request from the network device, wherein the configuration request includes access information pertaining to an access made by a user to a cloud-based service; determining a cloud-based identity of the user based upon the received access information; associating the cloud-based identity with an ownership identifier; forming one or more instructions to configure the network device with the ownership identifier as an owner of the network device; and transmitting the one or more instructions to the network device.