In one implementation, a method for providing information to computer users includes receiving at a server system an indicator of an action performed on a third-party website by a first user of a social network of users. The method can also include creating by the server system first promotional information based upon the received indicator and information associated with the first user of the social network. The method can further include persistently storing by the server system the created first promotional information in a repository of promotional information, wherein the repository stores promotional information associated with a plurality of third-party websites for display to users of a plurality of social networks. The method can additionally include receiving at the server system a request for promotional information to display to a second user of the social network, the second user having an acquaintance relationship with the first user.