An organic light emitting diode display includes a display substrate including a first substrate and a plurality of pixel light emitting units on the first substrate, and an encapsulation substrate including a second substrate facing the display substrate, and a main reflecting member on the second substrate, the main reflecting member including a light emitting opening at a position corresponding to at least one of the pixel light emitting units, and an auxiliary opening dividing the main reflecting member into a plurality of sub-reflecting members.