Described herein are systems and methods employing embedded barcodes to convey supplemental information about an image, for example a motion picture. In some systems the barcodes may be subliminal because they are spliced, physically or digitally, into a movie frame shown too briefly to be consciously detectable to the human eye, but still detectable by camera sensors. Other described systems may display the barcodes in infrared or ultraviolet light, which is outside of the visible spectrum of light perceived by the human eye, but still detectable by camera sensors.