A device receives, from a content server device, content information associated with content accessed by a user device, and information associated with utilization of a network path provided between the user device and the content server device. The device receives information associated with data usage by the user device for accessing the content, and determines whether the data usage is sponsored by a sponsor based on the content information and the information associated with the utilization of the network path. The sponsor sponsors data usage associated with particular content when the utilization of the network path is below a threshold. The device assigns charges for the data usage to an account associated with the user device when the data usage is not sponsored by the sponsor, or to an account associated with the sponsor when the data usage is sponsored by the sponsor.