A user equipment (UE) enables reselection by supplementing dedicated priority information received from a network with proprietary priority-based reselection parameters stored in a UE memory. The reselection is performed when a currently camped-on cell does not broadcast priority-based reselection parameters. The proprietary priority-based reselection parameters include threshold parameters such as high priority thresholds, low priority thresholds, signal strength thresholds and related reselection timers.