Systems, apparatus and methods for enabling a mobile station to control a virtual world being executed on a console system are described. The method can include establishing a communication link between the mobile station and a console system, identifying user interface characteristics of the mobile station, and providing a controller application to the mobile station, the controller application being based on the identified user interface characteristics and configured to transform user interface inputs into controller commands. The method can further include receiving signals containing data representing the controller commands from the mobile station over the communication link and determining a sequence of events of the virtual world based on the received controller commands In one aspect, the controller application can execute in the context of an application on the mobile station.