Embodiments are provided for using heuristics for selecting and saving content to a synced online content management system. In some embodiments, one or more content items and/or indices thereto may be received within a first application. For example, a user may receive a photograph within a text message application. In some embodiments, a first defined gesture may be detected by a user device and in response, a second application may open. In some embodiments, a second defined gesture may be detected, and in response a (a) store, (b) share, and/or (c) an assign to a collection, operation may be performed within the second application. Alternatively, these operations may be performed within the second application based on at least one predefined rule (without a second gesture required).