An apparatus and method for converting an IP-based multimedia channel and distributing the channel to a plurality of non-IP enabled devices based on the channel's popularity among the devices. The apparatus identifies a plurality of multimedia channels requested by a group of devices, and determines a data rate for providing each channel to the devices based on a popularity of each channel among the devices. The apparatus uses an adaptive bit rate (ABR) client to receive content segments for a respective one of the multimedia channels from an ABR server at a source data rate aligned with a determined data rate for providing the respective multimedia channel. The content segments are received at the source data rate, and converted by the apparatus to a continuous digital content stream. The apparatus then provides the continuous digital content stream to one or more of the devices at the determined data rate.