Disclosed is an organic light emitting display device. The organic light emitting display device includes a display panel arranged to include a plurality of unit pixels having red, green, blue, and white sub-pixels, a four-color data converter configured to convert input data of red, green, and blue of each unit pixel into data of red, green, blue, and white respectively corresponding to the red, green, blue, and white sub-pixels, and a panel driver configured to accumulate data of each of the sub-pixels at every accumulation period, store the accumulated data in a memory, decide a color correction mode for correcting a color of each unit pixel on the basis of the accumulated data of the white sub-pixel stored in the memory, drive the white sub-pixel of each unit pixel according to the decided color correction mode, and selectively drive the red, green, and blue sub-pixels.