Methods and systems for variable rate control include determining a new communications rate in response to measured data traffic patterns. A receive change message is transmitted to a receiver that triggers the receiver to wait for an end of transmission (EoT) message and to set a new communications rate. A transmit change message is transmitted to a transmitter that triggers the transmitter to send the EoT message to the receiver, to set the new communications rate, and to send a start of transmission (SoT) message to the receiver before resuming data communications.