A device may receive campaign information for deploying a toll-free data service campaign. The campaign information may identify a geographic region in which the toll-free data service campaign is to be deployed. The device may mark the toll-free data service campaign as ready to deploy, and may generate campaign rules based on the campaign information. The campaign rules may identify conditions for charging a content provider, associated with the toll-free data service campaign, for data used by a mobile device in association with the toll-free data service campaign. The device may deploy the toll-free data service campaign by providing the campaign rules to enforcement devices associated with the geographic region. The device may mark the toll-free data service campaign as being deployed. The device may determine that deployment of the toll-free data service campaign has been completed, and may mark the toll-free data service campaign as deployed.