Methods and apparatus of generating document content are disclosed. Document content is generated by identifying a location in a document at which to insert content, the location associated with a content template, generating the content in accordance with the content template and application data generated by an application, and inserting the content into the document at the location in the document. The document content generation can further include retrieving application data from the application in accordance with a data mapping that maps application output data to the application data references in the template, where generating the content comprises generating text by replacing application data references in the template with the application data in accordance with the data mapping. The document content generation can further include retrieving one or more instances of previous application data from a historical record of previous application output.