Methods and apparatuses are provided for operating multi-type beacons by a first terminal connected with a second terminal through wireless communication. The first terminal receives, from the second terminal, information required for allocating a beacon type. The first terminal selects a beacon type for the second terminal from predetermined beacon types based on at least one variable in the information. The at least one variable includes at least one of a channel condition of a communication link between the first terminal and the second terminal, a traffic period of the communication link, and a security level of transmission and reception data. Each variable includes a priority. The first terminal allocates a beacon to the second terminal based on the priority of each variable. The beacon has the beacon type. The beacon allocated to the second terminal is transmitted from the first terminal to the second terminal.