A presentation information learning method for performing learning for presenting information to a driver of a movable body, the presentation information learning method including: obtaining a result of a response from a driver to a presentation information item which is an information item included in a plurality of presentable information items and presented to the driver; identifying a driving load on the driver; and performing the learning by updating a reference information item associated with the presentation information item from among reference information items which are associated one-to-one with a plurality of presentable information items and are referred to for judging whether or not the presentation information items are to be presented, based on the driving load identified and the obtained result of the response.