Disclosed are methods, apparatus, systems, and computer readable storage media for causing an entity to automatically follow other entities in an online social network. Location information of an entity can be received, and an automatic follow rule applicable to the entity can be determined. The automatic follow rule may cause the entity to follow other entities when one or more conditions including a designated spatial proximity of the entity to the other entities is satisfied. When it is determined that one or more conditions is satisfied, data associated with the entity can be updated to indicate that the first entity follows the other entities. In some implementations, when the entity is associated with a temporal follow status and a trigger event specified by the automatic follow rule is satisfied, data associated with the entity can be updated to indicate that the entity does not follow the other entities.