According to one embodiment, a display device includes a first substrate including a first pixel electrode disposed on a first color pixel of red, a second pixel electrode disposed on a second color pixel of green, a third pixel electrode disposed on a third color pixel of blue, and a fourth pixel electrode disposed on a fourth color pixel of white, a second substrate including a common electrode, and a liquid crystal layer held between the first substrate and the second substrate, wherein a top voltage applied to the fourth color pixel to correspond to a maximum gradation value is set to be less than a top voltage applied to each of the first color pixel and the second color pixel to correspond to respective maximum gradation values.