It is intended to provide an imaging apparatus capable of selecting a contrast AF method immediately if a subject is judged not suitable for a phase difference AF method, as well as its focus control method. In an imaging apparatus which switches between a focus control by a phase difference AF method and focus control by a contrast AF method, whether to perform a focus control according to the phase difference AF method is determined according to a color of an image taken in an AF area selected from plural AF areas 52 that are set in a photodetecting surface 50.