Apps may be tagged with location data when they are used. Mobile device may anonymously submit app usage data. Aggregated app usage data from many mobile devices may be analyzed to determine apps that are particularly relevant to a given location (i.e., exhibiting a high degree of localization). Analysis may include determining the app usage intensity, whether hotspots exist or not at a given location, the spatial entropy of a particular app, the device populations in a particular area, etc. Based on the localized app analysis, apps may be ranked according to local relevance, and, based on this ranking, app recommendations may be provided to a user.