A vehicle wheel spinning device comprising a ring shaped housing having a front and back ring forming a cavity therein is disclosed. The front ring has a series of decorative apertures formed therein. A spinning ring is rotatably mounted within said cavity. Various visual effects are produced by providing on the surface of the spinning ring facing the front ring of said housing at least one section of a contrasting color to the remainder of the surface. When the spinning ring rotates the colors show through said apertures during rotation of the spinning ring. The spinning device is attached to the front of a vehicle wheel in a manner that the housing rotates with the wheel and the spinning ring rotates separately from the rotation of the housing and continues to rotate for a time after the wheel stops rotating.