An optical flow tracking method includes generating a random structure according to an object to be tracked in an image, where the random structure includes at least two structure blocks with fixed relative positions; tracking all structure blocks in the random structure using an optical flow tracking algorithm to obtain a position offset of the random structure; and estimating a target position of the object according to the position offset of the random structure. According to the optical flow tracking method and apparatus provided in embodiments of the present invention, characteristic points of an object in an image are obtained, and a random structure is generated according to the characteristic points, and each random structure is tracked to obtain a position offset of the random structure, so as to estimate a position of the object, thereby reducing tracking errors and effectively improving tracking precision.