A mobile device may be configured with multiple receivers (e.g., a cellular receiver, a broadcast receiver such as FM, AM, DTV, a satellite receiver, a NWR receiver, etc.). Upon receipt of an emergency alert message via at least one of the receivers, the mobile device, via an application installed on the mobile device, may extract the emergency alert message from a data channel of the broadcast. The mobile device, via the application, may process the extracted emergency alert message to determine if the emergency alert message is to be rendered via the device. And, if the emergency alert message is to be rendered, the mobile device, via the application, may format the extracted emergency alert message to conform to a standard format (e.g., Commercial Mobile Alert System, CMAS, format).