For automated post roll production, a selection module 320 generates a link video list 240 from a video database 110. Each link video 200 in the link video list 240 includes at least one clip characteristic 215 matching a video characteristic of a target video 105 and each link video 200 is associated with a video clip 210 and a video address 205. The selection module 320 further selects a link video 200 from the link video list 240 according to a policy 115. A script generation module 325 generates a mask script 285 that specifies a mask dimension 415, a mask mark in 420, and a mask location 410 of the video clip 210 of the selected link video 200 within the target video 105. The script generation module 325 further generates an annotation script 280 that specifies a link location for a navigation link.