A deer attracting device and/or a kit incorporating the same facilitates luring deer to a specific location. The device includes a base that is supported from below by an underlying ground surface and a lock that holds a visual lure in an upright position, extending away from the base, so that deer can easily see the visual lure. A scent carrier may be applied to the visual lure and is configured to entice deer to apply their own scent(s) to the visual lure by scent marking or licking the lure. This encourages other deer to do the same after being visually drawn close enough to the visual lure to detect the scent. Correspondingly, the deer maintain or replenish the scent of the lure mitigating the need for a human to artificially do the same. The visual lure is maintained in position on the base be a column within which a lower end of the visual lure is received, and a lock that maintains the visual lure within the column.