A utility to determine identity of an electronic device electronically, by running a device attribute collection application that collects key data points of the electronic devices and a device identification application that uses these key data points to link the electronic device to a specific owner or entity. Data points of the device may change over time for reasons such as reconfiguration, repair or normal daily use. The device identification application intelligently and consistently tracks changes in key data points associated with the device, even if the data points change over its lifecycle. The device may be identified remotely with the device identification application (e.g., in the event of theft or loss of the device) based on the collected data points. The device identification application may be deployed in conjunction with services that may include asset tracking, asset recovery, data delete, software deployment, etc.