发明授权
US09547865B2 System and method for providing advertising server optimization for online computer users
有权
为在线计算机用户提供广告服务器优化的系统和方法
- 专利标题： System and method for providing advertising server optimization for online computer users
- 专利标题（中）： 为在线计算机用户提供广告服务器优化的系统和方法
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申请号： US12645018申请日： 2009-12-22
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公开(公告)号： US09547865B2公开(公告)日： 2017-01-17
- 发明人: Kendra Torigoe , Vinay Desai , Santanu Dey
- 申请人： Kendra Torigoe , Vinay Desai , Santanu Dey
- 申请人地址： US CA San Jose
- 专利权人： eBay Inc.
- 当前专利权人： eBay Inc.
- 当前专利权人地址： US CA San Jose
- 代理机构： Schwegman, Lundberg & Woessner, P.A.
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02
摘要：
A system and method for providing advertising server optimization for online computer users is disclosed. A particular embodiment includes obtaining an advertisement; defining a set of features of the advertisement; generating a predicted click through rate (CTR) corresponding to the advertisement based in part on the set of features; ranking the advertisement based on the generated click through rate; and serving the advertisement based on the ranking.
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