Methods and apparatus to estimate demography based on aerial images are disclosed. An example method includes analyzing a first aerial image of a first geographic area to detect a first plurality of objects, analyzing a second aerial image of a second geographic area to detect a second plurality of objects, associating first demographic information to the second plurality of objects, the first demographic information obtained by a sampling of the second geographic area, and comparing the second plurality of objects to the first plurality of objects to estimate a demographic characteristic of the first geographic area based on the comparison.