Content items such as web pages can be updated through a client-driven process when the client detects that a target location reference in a source content item has been redirected to another (destination) location reference. Based on a target location reference in a source content item, a client can request a target content item from a target server and can receive a redirected destination target location reference. The client can update local information based on the redirection and/or report the redirect event to a source server that provided the source content item to the client. The source server can update the source content item based on the client's report.