Images can be used to improve setting reminders and the usefulness of reminders. For example, a mobile device can enable the user to request a reminder that uses one or more images obtained from a camera of the mobile device. The user can set a time period for when the image-based reminder is provided to the user. The image can provide information about the reminder as well as a visual depiction of the location the reminder is intended. A location can be detected in conjunction with capturing an image, and the location can be used to form a reminder message. The image can also be analyzed to provide the content of a message (e.g., text can be identified in the image and inserted into the message or used to access a database of corresponding messages). The derived message and/or the image can be provided for the reminder.