The techniques introduced here include a system and method for transcoding multimedia content based on the results of content analysis. The determination of specific transcoding parameters, used for transcoding multimedia content, can be performed by utilizing the results of content analysis of the multimedia content. One of the results of the content analysis is the determination of image type of any images included in the multimedia content. The content analysis uses one or more of several techniques, including analyzing content metadata, examining colors of contiguous pixels in the content, using histogram analysis, using compression distortion analysis, analyzing image edges, or examining user provided inputs. Transcoding the multimedia content can include adapting the content to the constraints in delivery and display, processing and storage of user computing devices.