A display apparatus is disclosed. The display apparatus includes a panel unit which comprises a plurality of sub pixels having different colors; a backlight unit which provides backlight to the panel unit using a white light source and a blue light source; an image processing unit which converts image data into first color frame data and second color frame data; a panel driving unit which turns on a first color sub pixel according to the first color frame data, and which turns on a second color sub pixel according to the second color frame data; a backlight driving unit for driving the backlight unit; and a control unit which controls the backlight driving unit to consecutively turn on the white light source and the blue light source according to operations of the panel driving unit. Accordingly, brightness may be enhanced.