发明授权
- 专利标题: Techniques for rendering advertisements with rich media
- 专利标题(中): 用富媒体渲染广告的技巧
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申请号: US13408459申请日: 2012-02-29
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公开(公告)号: US09563826B2公开(公告)日: 2017-02-07
- 发明人: Wai Kit Lau , Steven Lee , Pete Martin
- 申请人: Wai Kit Lau , Steven Lee , Pete Martin
- 申请人地址: US NY New York
- 专利权人: Tremor Video, Inc.
- 当前专利权人: Tremor Video, Inc.
- 当前专利权人地址: US NY New York
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00 ; G06K9/72 ; G06Q30/02 ; G10L15/06
摘要:
In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.
公开/授权文献
- US20120278169A1 TECHNIQUES FOR RENDERING ADVERTISEMENTS WITH RICH MEDIA 公开/授权日:2012-11-01