A fixing device includes a fixing rotator, a pressing rotator, an oil applicator, a first adjuster, a surface modifier, a second adjuster, and a processor. The fixing rotator contacts a recording medium bearing a toner image. The pressing rotator forms a fixing nip with the fixing rotator. The oil applicator is pressed against at least one of applied members of the fixing rotator and pressing rotator. The first adjuster adjusts contact/separation of the oil applicator with respect to the applied member. The surface modifier contacts the fixing rotator to modify a surface thereof. The second adjuster adjusts contact/separation of the surface modifier with respect to the fixing rotator. The processor allows the surface modifier to modify the fixing rotator surface after the oil applicator contacts the applied member, and the oil applicator to separate from the applied member after the surface modifier is separated from the fixing rotator.