Disclosed are some examples of systems, apparatus, methods, and computer program products related to automatically causing a following relationship to be established in an enterprise social networking system between a user and one or more customer relationship management (CRM) records. In some implementations, a workflow is configurable at least in part by one or more selections defining one or more conditions. Responsive to determining that one or more properties associated with a first CRM record satisfies the one or more conditions, a user is caused to follow the first CRM record. The following enables or causes updates associated with the first CRM record to be shared in a feed of the enterprise social networking system, where the feed can be provided to the user's device. Information based on the following of the first CRM record by the user can be displayed at the device.