发明授权
- 专利标题: Systems and methods for displaying digital content and advertisements over electronic networks
- 专利标题(中): 通过电子网络显示数字内容和广告的系统和方法
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申请号: US13668828申请日: 2012-11-05
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公开(公告)号: US09569787B2公开(公告)日: 2017-02-14
- 发明人: Niklas Karlsson , Jianlong Zhang , Robert Alden Luenberger , Scott Robert Strickland , Yih-Shin Cindy Huang , Seyed Mohammad Ziaemohseni , Li Yang , Hans W. Uhlig
- 申请人: AOL Advertising Inc.
- 申请人地址: US NY New York
- 专利权人: AOL Advertising Inc.
- 当前专利权人: AOL Advertising Inc.
- 当前专利权人地址: US NY New York
- 代理机构: Finnegan, Henderson, Farabow, Garrett & Dunner, L.L.P.
- 主分类号: G06Q30/02
- IPC分类号: G06Q30/02
摘要:
System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method.
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