发明授权
US09569787B2 Systems and methods for displaying digital content and advertisements over electronic networks 有权
通过电子网络显示数字内容和广告的系统和方法

Systems and methods for displaying digital content and advertisements over electronic networks
摘要:
System and methods are provided for analyzing and displaying digital content and advertisements over electronic networks. In accordance with one implementation, a method is provided that calculates, using at least one processor, an engagement metric (including, for example, click probability) for a specific combination of time, promotion slot, and user segment, for an individual promotion of a set of promotions, and calculates a value of a landing page associated with the promotion. The method then can multiply the engagement metric and the value to determine the valuation of the promotion. The method can operate recursively by using previous calculations in later runs of the same method.
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