Systems and methods for dynamically adjusting a volume are provided. A presentation of a media asset is generated with a user equipment device at a first volume level. A user request to adjust a volume level of the media asset is received. Subject matter of the media asset currently being presented is determined. A volume adjustment rate is automatically set based on the determined subject matter. The volume level of the media asset is gradually adjusted from the first volume level to a second volume level at a rate corresponding to the volume adjustment rate based on the user request.