A method, a device, and a storage medium having instructions stored thereon to obtain usage data that indicates a usage of a downloading service and a streaming service of programs, in which the programs are provided to user devices via unicast delivery. The usage data is analyzed to determine whether a multicast offloading or a broadcast offloading is to be invoked on behalf of a program designated for unicast delivery. Additionally, a method, a device, and a storage medium obtain usage data, analyze the usage data, and generate a recommendation for an infrastructural change of a content delivery network based on the analysis.