Methods, systems and computer program products are described that facilitate enhanced interactions via social media that can be enabled, at least in-part, by using various content identification techniques. Enhanced viewing of a content can be accomplished by monitoring activities of a user related to the user's accessing of a particular content and analyzing information acquired from the monitoring in conjunction with stored data related to additional users. Next, a subset of the additional users that are associated with the user or with the particular content are identified, and enhanced viewing of the particular content is enabled amongst the user and the identified subset of the additional users.