A system may be configured to receive an indication that a call has been placed (e.g., to a call center), and may provide a customized visual interface. The customized visual interface may include information that is potentially relevant to a user who has placed the call, and may be based on, for example, a user profile or history information, a purchase history of goods or services offered by an entity associated with the called party. The customized visual interface may allow the user to more quickly satisfy the purposes of his or her call than through traditional audio or touchtone menus.