A personalized method for enhancing a service, a network side device and a mobile user equipment are provided. The network side device provides an enhanced service for a user equipment located at a service location preset by a user. The network side device comprises a service location determination module and an enhanced service control module. The service location determination module is configured to maintain the service location preset by the user. The enhanced service control module is configured to indicate to provide the enhanced service for the user equipment located at the service location preset by the user. The mobile user equipment comprises an enhanced service indication module. The enhanced service indication module is configured to send a user indication to the network side device to enable the network side device to provide the enhanced service for the user equipment located at the service location preset by the user.