Provided are an apparatus and method for providing safe driving information. The method includes building a database including group information obtained by grouping driving environment information and driving situation information according to attributes of the driving environment information and the driving situation information, and provision forms and provision timings of safe driving information determined according to conditions in groups; collecting driving environment information, driving situation information, obstacle information, and information on a driver's line of sight in real time; determining a provision form and a provision timing of safe driving information based on the collected information and the database; and providing the safe driving information according to the determined provision form and timing.