The invention provides a display method and a display device. The display method in the invention is applicable to a display panel comprising multiple rows of sub-pixels, each row of sub-pixels are formed of sub-pixels of various colors which are alternately and circularly arranged, the sub-pixels in each row are arranged in the same order, and in column direction, sub-pixels of the same color are not adjacent, wherein the display method comprises steps of: S1, generating a primary image based on image information, the primary image is formed of virtual pixels arranged in a matrix, each virtual pixel is formed of sub-pixels of different colors and size of the virtual pixel is the same as that of the sub-pixel of the display panel; S2, calculating a display component of each sub-pixel by using primary components of sampling virtual sub-pixels of the sub-pixel.