A digital camera includes a zoom function for supporting a user when performing a frame assist, and includes an operation switch for instructing startup and completion of the zoom function on an operation unit. A system control unit stores a zoom position in a memory and varies the zoom position in a wide angle position according to a preset zoom-out drive amount when an instruction to startup the zoom function is given by the operation switch. Then, when the instruction to end the zoom function is given by the operation switch, the system control unit executes a zoom-in operation by returning to the zoom position that is stored in the memory.